Marketing Specialist

About MyNextDeveloper

MyNextDeveloper is a fast-growing platform that connects top developers with businesses looking for cutting-edge talent. Our mission is to simplify hiring for companies and empower global talent with the right opportunities. We are looking for an experienced Marketing & Automation Specialist to lead content strategy, marketing workflows, audience engagement, and AI-powered automation initiatives.

Responsibilities

• Develop and execute content marketing strategies across multiple platforms and formats.
• Create and manage content including short-form social media posts, blogs, newsletters, long-form editorial content, video scripts, email campaigns, and website copy.
• Build and optimize marketing workflows, AI agents, and automated systems using tools like Claude, Zapier, and HubSpot.
• Manage CRM workflows, audience segmentation, email automation, and campaign reporting through HubSpot.
• Analyze marketing and content performance data to identify trends and improve strategy.
• Conduct audience research and persona-based content planning.
• Collaborate with design, content, and marketing teams to execute campaigns and content initiatives.
• Support SEO strategy, keyword research, and search optimization efforts.
• Assist in managing paid social and search advertising campaigns across Meta and Google platforms.
• Coordinate with video production and creative teams for visual storytelling and campaign execution.
• Maintain strong project management practices while handling multiple campaigns and priorities independently.

Requirements

• 6+ years of experience in content marketing, editorial, brand communications, or related fields.
• Strong expertise in content creation across social media, blogs, editorial, email marketing, web copy, and video scripting.
• Hands-on experience with Claude (Anthropic) for content drafting, research, workflow acceleration, and AI-assisted strategy.
• Proficiency in HubSpot, including CRM management, reporting dashboards, email automation, and workflow setup.
• Experience using Zapier for multi-step automation workflows and cross-platform integrations.
• Strong understanding of Google Analytics 4, audience insights, traffic analysis, and reporting.
• Excellent writing, editing, and storytelling skills.
• Strong analytical mindset with the ability to convert data into actionable marketing insights.
• Familiarity with social media publishing, scheduling, and community management.
• Ability to independently manage projects, priorities, and execution with minimal supervision.

Preferred Qualifications

• Experience working in nonprofit, social enterprise, NGO, FMCG, or CPG marketing environments.
• Familiarity with Looker Studio or similar analytics platforms.
• Experience collaborating on paid advertising campaigns across Meta and Google Ads.
• Understanding of SEO strategy and keyword research.
• Experience with Canva or Adobe Creative Suite for content collaboration.
• Experience working with international or cross-cultural audiences.
• Video production or creative direction experience is a plus.

Tools & Technology

• Claude (Anthropic)
• HubSpot
• Zapier
• Google Analytics 4
• Meta Ads
• Google Ads
• Canva
• Adobe Creative Suite
• Social Media Platforms

Benefits

• Opportunity to work on AI-powered marketing and automation projects.
• Flexible remote work environment.
• Hands-on experience in a fast-paced startup ecosystem.
• Collaborative and growth-focused team culture.
• Opportunity to work with global clients and cross-functional teams.