Data Scientist – Sosiaalisen median ja vaikuttajamarkkinoinnin asiantuntija

Roolista

Etsimme Data Scientist -asiantuntijaa, jolla on kokemusta sosiaalisen median analytiikasta, vaikuttajamarkkinoinnista tai luojatyövälineistöistä. Tavoitteena on muuttaa sosiaalisen median suuret data-määrät toiminnallisiksi ja hyödyllisiksi löydöksiksi. Ihanteellinen kandidaatti hallitsee data science -tiedot, koneoppimisen, tilastollisen mallintamisen ja analytiikan hyvin. Lisäksi hänellä on ymmärrys vaikuttajien suorituskyvystä, yleisön käyttäytymisestä, sitoutumismittareista ja sosiaalisen median trendseistä. Työssäsi rakennat ennakoivia malleja, tunnistet parhaiten suoriutuvia vaikuttajia, havaitset yleisön käyttäytymismalleja ja kehität data-pohjaisia ratkaisuja vaikuttajien löytämisen, kampanjoiden tehokkuuden ja alustan kasvun parantamiseksi.

• Analyse large datasets from social media platforms such as Instagram, YouTube, Facebook, and TikTok.
• Develop machine learning models for influencer discovery, ranking, recommendations, and performance prediction.
• Build algorithms to measure influencer authenticity, audience quality, engagement rates, and potential fake followers or engagement.
• Develop predictive models to forecast campaign performance, reach, engagement, conversions, and ROI.
• Perform audience segmentation, trend analysis, sentiment analysis, and behavioural analytics.
• Work with NLP and large language models (LLMs) to analyse social media content, captions, comments, and audience sentiment.
• Design and maintain data pipelines to collect, process, clean, and analyse structured and unstructured data.
• Collaborate with engineering and product teams to integrate data science models into production systems.
• Define meaningful KPIs, build analytical dashboards, and communicate insights to business stakeholders.
• Monitor model performance and continuously improve accuracy, scalability, and reliability.

Mitä tarvitset

• Bachelor’s or Master’s degree in Data Science, Computer Science, Statistics, Mathematics, or a related field.
• 3+ years of hands-on experience in data science, machine learning, or advanced analytics.
• Strong proficiency in Python, including libraries such as Pandas, NumPy, Scikit-learn, and SciPy.
• Experience building and evaluating machine learning models, including classification, regression, clustering, and recommendation systems.
• Strong SQL skills and experience working with large datasets.
• Experience with data visualisation tools such as Power BI, Tableau, or similar platforms.
• Knowledge of statistical analysis, hypothesis testing, feature engineering, and model evaluation.
• Experience working with APIs, data pipelines, and structured or unstructured data.
• Preferred Qualifications:
• Prior experience working on social media analytics, influencer marketing, creator