The ‘Build in Public’ Boom: Why Transparency is the New Influence

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The ‘Build in Public’ Boom: Why Transparency is the New Influence

The ‘Build in Public’ Boom: Why Transparency is the New Influence

Build in Public is redefining startup storytelling through founder transparency audience driven growth and the rise of creator led startups.

The ‘Build in Public’ Boom: Why Transparency is the New Influence

How founders are building trust, communities, and momentum-one tweet at a time

Imagine This - You’re Watching a Startup Being Born on Twitter

In 2020, independent creator Arvid Kahl chose to open up about all the details of his startup journey-wins, losses, revenue, and even his morning routine. In a matter of months, he accumulated thousands of followers and later sold his startup for a life-altering exit. He didn’t merely create a product. He created an audience.

Flash forward to 2025: Hundreds of founders and builders are doing the same. The revolution? It’s called Build in Public, and it’s redefining the playbook of brand building, influence, and entrepreneurship.

What is “build in public”?

“Build in Public” is a philosophy where creators, startups, and solopreneurs open up their journey-often unfiltered and raw — on platforms such as X (formerly Twitter), LinkedIn, or YouTube.

They display all from product news and revenue overviews to UX designs and customer support wins and fails. It turns the conventional PR game: rather than concealing your weaknesses, you show them.

Why It’s Catching On in 2025

  • Trust is currency: In 2025, a study conducted by Edelman shows 81% of individuals must trust a brand in order to purchase from it.
  • Audience = Leverage: Creators with communities don’t only launch - they get funded, go viral, and even get acquired.
  • VCs are paying attention: Investors now look for talent from Twitter threads and IndieHackers forums. It’s not pitch decks anymore — it’s proof of traction.

Who’s Doing It Right Now?

These makers have leveraged transparency not only for engagement but also for growth.

Real Stats, Real Impact

According to the 2025 State of Social Media report by Buffer, 45% of creators who shared their business journey publicly experienced stronger user trust and enhanced brand loyalty.

And new 2025 data from Indie Hackers shows that projects shared publicly have a 30% higher rate of community engagement than those kept under wraps.

Advantages of Building Publicly

  • Establish Trust: Humans purchase from humans. Opening up your process makes your company seem human.
  • Free Promotion: Your path is your marketing machine.
  • Feedback Loop: Instant feedback from fans moulds a product that’s improved.
  • Community-Driven Growth: Early adopters feel emotionally invested-and that makes them evangelists.

The Catch: It’s Not for Everybody

Building publicly is high-risk, high-reward. You have to be exposed. You’ll get criticised. And you will need thick skin.

But if executed correctly, it provides you with leverage that money can’t.

Will You Build in Public or Be Forgotten in Private?

In 2025, the winning founders aren’t merely builders-they’re storytellers. They’re open, interesting, and human.

So here’s the question: Are you building in public or hiding in private?

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