Google to Launch ‘Google Ads Data Manager’ in 2024

Google Ads is launching a new tool called Google Ads Data Manager in 2024! This is a game-changer for advertisers, and I can’t wait to see how it’s used to create more personalized and effective ad campaigns.

Google Ads Data Manager makes it easier for advertisers to use their first-party data to reach their target audiences. First-party data is the data that advertisers collect directly from their customers, such as email addresses, purchase history, and website behaviour. It’s the most valuable type of data for advertisers, but it can be difficult to use because it’s often scattered across different systems.

Google Ads Data Manager solves that problem by providing advertisers with a central place to store and manage their first-party data. This makes it easier for advertisers to access and use their data to create more targeted and effective ads.

For example, you can use Google Ads Data Manager to create a segment of customers who have abandoned their shopping carts. The advertiser could then target this segment with ads that remind them about the items they left in their cart and offer them a discount to encourage them to complete their purchase.

Or, an advertiser could use Google Ads Data Manager to create a segment of customers who are most likely to be interested in a new product launch. The advertiser could then target this segment with ads for the new product before it’s even released.

The following are a few unique benefits that Google Ads Data Manager will provide to advertisers:

• Centralized data management: Google Ads Data Manager will provide advertisers with a single place to manage all of their first-party data. This will make it easier for advertisers to keep their data organized and up-to-date, and to quickly and easily identify trends and patterns.
• Better targeting: Thanks to Google Ads Data Manager, which lets marketers divide up their viewers into groups according to first-party data. This will help marketers in getting their message in front of the relevant audience at the right time. To build a group of customers who left their shopping carts, for instance, a marketer could use Google Ads Data Manager. Then, the advertiser might target this group with ads that drive them to finish their purchase by reminding them of the products they left in their cart and by offering a discount.
• Better measurement: This will help you measure the impact of your first-party data across channels, so you can optimize your campaigns and improve results.
• Better outcomes: By offering suggestions on how to make their campaigns better, Google Ads Data Manager will help advertisers in better outcomes optimization. Google Ads Data Manager may suggest, for example, that an advertiser change their target audience or adjust their prices on particular keywords.

Google Ads Data Manager is still under development, but I’m already dreaming up all the ways that it can be used to improve ad campaigns.

I can’t wait to see what advertisers do with it!

I’m a big fan of online shopping, but I hate seeing irrelevant ads. I don’t want to see ads for baby products when I’m not even pregnant! Google Ads Data Manager can help to solve this problem by making it easier for advertisers to target their ads to people who are interested in what they have to offer.

Also, there is potential for Google Ads Data Manager to help small businesses. Small businesses often have a lot of valuable first-party data, but they don’t always have the resources to use it effectively.

Google Ads Data Manager can level the playing field by giving small businesses the same tools that big businesses use to target their ads.

How Google Ads Data Manager Beats Other Ad Data Managers in 2024

The following table compares Google Ads Data Manager to other popular ad data managers:

In addition to these advantages, Google Ads Data Manager is also expected to be more affordable than other ad data managers. Google has not yet announced pricing for Google Ads Data Manager, but it is expected to be free to use.

Overall, Google Ads Data Manager is a powerful new tool that is expected to beat other ad data managers in 2024. It offers several advantages, including centralized data management, better measurement, optimized results, compliance, attribution, and reporting.

I’m pretty hyped about Google Ads Data Manager. I think it’s going to be a big deal for the advertising industry and consumers alike and deliver even more value to our clients and partners at MyNextDeveloper.

References:

• https://www.youtube.com/watch?v=O-C4OZHZmXw
• https://www.mindshareworld.com/news/weekly-prompt-google-ads-data-manager-and-more
• https://searchengineland.com/google-ads-data-manager-first-party-data-433194#:~:text=Google%20Ads%20Data%20Manager%20is,enhanced%20conversions%20and%20customer%20match&text=Google%20Ads%20is%20rolling%20out,party%20data%20in%20one%20place.
• https://www.linkedin.com/pulse/google-launches-ad-data-manager-kole-ogundipe-nt7xe/?trackingId=Ei3oj4HwSAKz0fAEcn%2Btlw%3D%3D